How to Improve Your Google Ranking as a Small Business
SEO doesn't have to be complicated. Here are 5 actionable steps any small business owner can take to rank higher on Google.
1. Claim Your Google Business Profile
This is the most important step for local SEO. Ensure your name, address, and phone number are perfectly accurate.
2. Optimize for Local Keywords
Don't try to rank for "best plumber". Rank for "best plumber in [Your Suburb]". Include these keywords in your H1 tags and meta descriptions.
3. Get More Reviews
Google trusts businesses that customers trust. Set up an automated email or SMS asking satisfied customers to leave a Google Review.
4. Speed Up Your Website
A slow website will be penalized by Google. Ensure your images are compressed and you are using a fast hosting provider.